+ Shopify Hydrogen – headless visual page building example

Example repo using for drag and drop page building with Shopify hydrogen



Hardcoding layouts for frequently changing content bottlenecks your team and makes releases messy

Using an API-driven UI allows you to:

  • Decouple page updates from deploys
  • Schedule, a/b test, and personalize via APIs
  • Reduce code + increase composability

Who uses

How is the content structured?

In Builder, content is structured in models, and customized with custom fields and targeting

  • Builder pages – full drag and drop control between your site’s header and footer. Try it out
  • Builder sections – make a part of a page visually editable in Builder and use our targeting and scheduling to decide who sees what. Try it out
  • Builder data – fetch structured data from Builder and use it anywhere in your application (e.g. menu items, structured pages). Try it out

Read more about how builder works here

See here for examples on how to structure a site with Builder

Getting started


  • Node v14+
  • Yarn

yarn dev

Remember to update shopify.config.js with your shop’s domain and Storefront API token!

Previewing a production build

To run a local preview of your Hydrogen app in an environment similar to Oxygen, build your Hydrogen app and then run yarn preview:

yarn build
yarn preview

Building for production

yarn build

Then, you can run a local server.js using the production build with:

yarn serve

Structuring your site

There are a lot of ways you can use Builder for your site. Some of the main questions you’ll want to ask yourselves – what on your site should be in your code vs in Builder.

As a general rule, parts of your site that should be managed by non developers should probably be in Builder. Parts that are complex with a lot of code, should probably be in your codebase. Using custom components in your Builder content can help you strike a good balance here as well

Here are some examples we recommend for how to structure various pages on your site, for instance for a headless commerce site:

examples on how to structure your site

How the platform works

How it works

Data models, components, SEO, and more gives you a ton more power and control than just page building. Check our guides on

Additional framework support:

As well as some handy power features like:

Join the community!

Questions? Requests? Feedback? Chat with us in our Discord!